How To Build A Pitch Deck

There is no single correct pitch deck structure. There is, however, a sequence that works more often than not.

The 10-slide arc

1. Insight — the non-obvious thing you believe.
2. Problem — the specific friction you remove.
3. Solution — a concrete, demoable description of the product.
4. Market — size, structure, and why now.
5. Traction — the evidence that you’re right.
6. Business model — how you make money, in one sentence.
7. Competition — the alternatives, framed honestly.
8. Team — why you’re the right people.
9. Ask — how much, at what valuation, deployed how.
10. Vision — what becomes possible if this works.