Ramp’s growth is often described as a fintech story. It’s actually a software story — one where the card was the wedge into a much broader finance OS.
The product velocity
Ramp shipped fast and often. They prioritized features that reduced finance team workload rather than features that looked best in a competitor matrix.
The distribution
- Bottom-up adoption inside finance teams.
- Outbound to CFOs at growth-stage companies.
- Partnership with accounting firms for embedded distribution.
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